Landlord representatives, usually referred to as “leasing agents” or “leasing brokers,” serve a key role in commercial real estate: getting tenants for their clients’ buildings. Accomplishing that goal is a lengthy, multi-step process that includes positioning the product in the marketplace, identifying suitable prospects, creating and executing marketing plans, negotiating the deal, and managing all of the steps associated with the leasing process. A thorough knowledge of tenant demographics, occupancy rates, leasing rates, and industry trends is essential. Beyond technical expertise, however, landlord reps must also be adept at relationship building, and must know how to coalesce the varying needs of tenants, landlords and leasing brokers into workable, win-win-win deals.
This 3-hour course is designed to provide licensees with a thorough understanding of the career of a landlord representative. We are pleased to have as our faculty expert for this course Ed Riggins, senior vice president of Cresa Atlanta, www.edriggins.com.