Based on the Sales and Marketing 101 for Real Estate Professionals textbook, this comprehensive 100 question exam course meets Georgia’s 25-hour post-licensing content requirements. The flexible, convenient online delivery format is essential to helping today’s busy real estate professionals succeed, and uses plenty of real-life examples, including “For Example” features, multiple-choice questions with answers and rationales, and key terms to help licensees understand and apply concepts. Also included is a glossary and marketing plan appendix.
Contents : Real Estate Marketing • The Marketing Concept • Market Research • Data Analysis, Drawing Conclusions, and Motivation • Target Marketing • Product and Pricing Strategy • Pricing Your Services • Place and Promotion Strategy • Ethics and Real Estate Professionalism • Insights Into a Successful Sale—No Trust, No Need • Insights Into a Successful Sale—No Help, No Hurry • Personal Selling • The Interview and Close • Appendix: Marketing Plan • Glossary • Answer Key • Index