In late 2005, the Accredited Seller Agency Council (ASAC) and Seller Agency Council (SAC) merged to form the largest and undisputed leader in the nation in seller agency education and the owners of the most sought-after seller agency designation, namely the Accredited Seller Representative (ASR®) Designation.
This flagship seller agency course focuses on enhancing the professional skills of seller's agents so as to enable them to provide true "value added" service to today's home seller.

Traditionally, real estate agents have represented the seller (seller agency). Then, in the late 80's and early 90's, a new wave was pioneered and the real estate industry started placing an emphasis on buyer agency and buyer representation. As a result, home-buying consumers have been sensitized to the benefits of a buyer's agent including services such as a home buyer's right to full and equal representation and service.

While this has been an extremely positive change in our industry, very little academic emphasis has been placed on enhancing the skill set needed to effectively meet the demands of today's home seller. In the early 2000's a renewed interest in seller’s agents developed and a new emphasis was placed on seller agency education and seller representation in the brokerage transaction. This in turn led to a new cadre of seller agency designations being created.

Today the Seller Agency Council is the largest and leading organization specializing in seller’s agent education and seller agency designation. The Seller Agency Council is a division of the RealtyU® Group of Companies, the largest career development consortium in the real estate industry - educating and training over 400,000 real estate professionals every year.

The ASR® (Accredited Seller Representative) Designation is awarded to real estate agents who are Candidate Members of the Seller Agency Council:

1. Upon the successful completion of the twelve (12) hour in-class ASR® seller agency course, or
   the eight (8) hour online ASR® seller agency course, and
2. Certification of five (5) closed sides of the transaction where the ASR® candidate has represented the seller, and
3. Letters of recommendation from 3 sellers represented in those transactions, and
4. Proof of Membership in the National Association of Realtors®.

Proof of the above should be sent to the Seller Agency Council at:

Per Mail : 8 Argonaut, Suite 100, Aliso Viejo, CA 92656
Per Fax : (949) 349-9392

Upon receipt and verification of these items the ASR® designation is awarded and the Candidate Member will receive their ASR® certificate and ASR® lapel pin via mail.

Seller agency benefits, monthly magazines, inclusion in the National Registry and usage of the ASR® designation and logo is renewed every year when the agent renews his or her membership in the Seller Agency Council for $99 per year.

The seller agency course is a twelve (12) hour course. Upon completion the agent must successfully complete a fifty (50) question exam.

Seller agency topics covered include:

• Preparing for the listing appointment
• Preparing an in-depth market analysis
• Effectively pricing and positioning the property for marketing
• Effective marketing techniques for a new generation of buyers
• Property disclosure and contract provisions to protect the seller
• Defect resolution issues
• Effective communications from listing to closing
• Winning negotiating strategies
• Positioning and marketing yourself as a seller agent area expert
• Building a saleable business by becoming a "Market Area Specialist"

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Each course is worth 12 hours of CE credit and runs from 9:00 am until 5:00 pm.  The cost is $250. 

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Joe Kennedy, ABR, ASR, CBR , C-CREC
Joe has been involved in real estate education since 1977. Through his 28 year career in real estate, he has served as director of several of Georgia’s more prominent real estate education providers. Joe is a Past President of the Georgia Real Estate Educator’s Association, as well as the past Region 5 Vice President of the National Real Estate Educator’s Association. Joe remains active in both his real estate practice and in education. He firmly believes that one must be active in the industry to become not only an effective educator, but an effective mentor.

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