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Seniors Real Estate Specialist
SRES Designation Course
SRES®
is the only designation and marketing program specifically designed to
serve senior property owners. SRES® designees demonstrate requisite
knowledge and expertise to council senior clients through the major
financial and lifestyle transitions involved in relocating, refinancing,
or selling a home.
The vast majority of seniors are homeowners. AARP estimates that of the 83% of seniors who own their homes,
nearly three million of them will change residences in the
next two years. These prospective clients need someone who can
advise them on the best way to maximize their equity and plan
for the future.
To help REALTORS® meet the specialized needs
of seniors, the founder of the
Senior Advantage Real Estate
Council® (SAREC®) spent 10 years developing this designation
and comprehensive marketing plan. Earn the trust of this
untapped market segment and earn their business with the
national SRES® designation.
As a student in our Seniors Real Estate Specialist (SRES)
course, you will:
- Identify the changing life-style needs of older property
owners and the housing issues facing our maturing population.
- Find out about the Specialized Services available for maturing
clients.
- Learn how to develop “team-building skills” with other Senior
Service professionals and create your own team of Senior
Specialists.
- Develop Relationship Marketing and Questioning skills.
- Learn how to position yourself as a Senior Real Estate
Specialist with seminars and senior centers, specific target
marketing and our mature media tools.
- Experience the benefits and tools that are part of our Direct
Response Marketing program.
- Learn how to use special reports, custom scripts, senior
pricing letters, confidential commitment proposal and other
specific marketing pieces.
REALTORS® with the Seniors Real Estate Specialist (SRES)
designation are licensed and equipped to help seniors make wise
decisions about selling the family home, buying rental property or
managing the capital gains and tax implications of owning real
estate. By earning the SRES designation, you can demonstrate that
you have the requisite knowledge, experience and expertise to be a
Seniors Real Estate Specialist and counselor. Be a specialist in
the fastest growing segment of the real estate market!
Upcoming Class Schedule
Member pricing will be reflected after login.
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Sandy Springs Campus • 5784 Lake Forrest Drive
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August 18 & 19 • 9:00 am - 4:00 pm • 12 hrs. CE
ABR/CBR Members: $329 through August 6; $349 thereafter
Non-members: $349 through August 6; $369 thereafter |
Sandy Springs |
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The Instructor
Frank Mears, ABR, ASR, CRB CSP, GRI, SRES
Frank Mears began his real estate career in 1977 as sales associate
with a brokerage and land development company in Augusta, GA. Frank
obtained his brokers license in 1984 and has sold real estate in
Georgia, South Carolina, and California as well as managing offices
in Georgia and California. Frank currently serves as director of
education for Meybohm Realtors, a multi office firm marketing resale
and new home properties. A nationally recognized speaker on agency,
negotiations and sales skills, Frank delivers over 200 presentations
a year and has trained thousands of sales associates from coast to
coast.. A member of the National Speakers Association and candidate
for the Certified Speaking Professional designation, Frank is also
certified to teach nationally accredited buyer and seller
representative (ABR & ASR) courses, is a Graduate Realtor Institute
(GRI) instructor in Georgia, South Carolina, Tennessee and New
Hampshire and serves on the Georgia Real Estate Commissions
Education Advisory Council. Frank was named "2002 Instructor of the
Year" by the Georgia Association of REALTORS® and was inducted into
the Real Estate Buyers Agency Council "Hall of Fame" in 2005.
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