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Seniors Real Estate Specialist
SRES Designation Course
SRES®
is the only designation and marketing program specifically designed to
serve senior property owners.
SRES® designees demonstrate requisite
knowledge and expertise to council senior clients through the major
financial and lifestyle transitions involved in relocating, refinancing,
or selling a home.
The vast majority of seniors are homeowners. AARP estimates that of the 83% of seniors who own their homes,
nearly three million of them will change residences in the
next two years. These prospective clients need someone who can
advise them on the best way to maximize their equity and plan
for the future.
To help REALTORS® meet the specialized needs
of seniors, the founder of the
Senior Advantage Real Estate
Council® (SAREC®) spent 10 years developing this designation
and comprehensive marketing plan. Earn the trust of this
untapped market segment and earn their business with the
national SRES® designation.
As a student in our Seniors Real Estate Specialist (SRES)
course, you will:
- Identify the changing life-style needs of older property
owners and the housing issues facing our maturing population.
- Find out about the Specialized Services available for maturing
clients.
- Learn how to develop “team-building skills” with other Senior
Service professionals and create your own team of Senior
Specialists.
- Develop Relationship Marketing and Questioning skills.
- Learn how to position yourself as a Senior Real Estate
Specialist with seminars and senior centers, specific target
marketing and our mature media tools.
- Experience the benefits and tools that are part of our Direct
Response Marketing program.
- Learn how to use special reports, custom scripts, senior
pricing letters, confidential commitment proposal and other
specific marketing pieces.
REALTORS® with the Seniors Real Estate Specialist (SRES)
designation are licensed and equipped to help seniors make wise
decisions about selling the family home, buying rental property or
managing the capital gains and tax implications of owning real
estate. By earning the SRES designation, you can demonstrate that
you have the requisite knowledge, experience and expertise to be a
Seniors Real Estate Specialist and counselor. Be a specialist in
the fastest growing segment of the real estate market!
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2008 Class Schedule
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Sandy Springs Campus • 5784 Lake Forrest Drive
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There are no SRES courses scheduled at this time. Please
check back. |
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The Instructor
Sylvia Shelnutt, DREI, CRS, GRI, LTG, PMN, ABR, ABRM, CBR,
CSP, C-CREC, e-PRO, SRES
Sylvia Shelnutt has been a Real Estate Professional for more than 20
years. A top producer in both residential and commercial real
estate, her brokerage activities include her own companies as well
as an award-winning new construction company. She has her own
training and seminar business and has been the training director of
a major regional franchise. She is a Past President of the Georgia
Real Estate Educators Association, was named their 2000 Educator of
the Year and is active in the local, state and national REALTORS®
associations. She brings experience, excitement, enthusiasm and
commitment to her classroom.
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