Technology Initiative & eLearning Center
Course Catalog

(Please note that some of these courses are 2 hour Non-CE and 3 hour CE)

General Productivity Courses (Microsoft)
Vista - Basic, Intermediate
Office 2007 - Basic, Intermediate
Outlook - Introduction, Intermediate, Newsletters, Advanced
Publisher - Introduction, Intermediate, Combination with digital photography
Excel - Introduction, Intermediate
PowerPoint - Introduction, Intermediate, Advanced
Word - Introduction, Intermediate, Advanced
Emerging Technologies
Podcasting for Realtors
Bluetooth Advertising
Streaming Video
Mapping Integration
3 Hour CE Courses
Atlanta Real Estate Starts Here
Communicating Through eMail
Introduction to the Internet
Introduction to the World Wide Web
Realtor® Resources on the Web
The Truth About Realtor® Websites
Time Management
Writing Options for Realtors®

Course Descriptions
Atlanta Real Estate

This course is offered in a non-ce format as well as a 3 hour CE format. The course is a history and guide to real estate in Atlanta. The course is very interactive and many topics are discussed as they relate to every day real estate in Atlanta- Such as MLS, FMLS, Supra, eKeys vs. display keys, hardware and software. This is a fun class to take in any format. There is a great deal of Q&A to this class, therefore, making it a great class to learn from your peers.

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The Basics of E-Mail

This is an introductory course that is primarily “hands-off”. It covers the fundamentals of Email, which includes: Email types, definitions and proper usage. No specific email service will be addressed (such as @hotmail.com, @gmail.com, etc.)

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The Beauty of a Spreadsheet

This is an introductory course intended to introduce participants to Microsoft Excel. This course is both moderator lead and “Hands On” and is the starting point for learning how to put together a list, budget or beautiful chart.

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Business Planning with Technology

This course is offered as a two hour non-ce course and a 3 hour CE course. The course identifies the key components of a Realtor business plan but uses technology to accomplish the creation, management and maintenance of the plan. Technology is also a significant piece of the puzzle of a realtor’s business plan that is often overlooked. Participants will identify a course of implementation for technology over a determined period of time that supports positive ROI.

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Choosing The Right Customer Relationship Management (CRM) Tool-

This course is offered as a two hour non-ce and a 3 hour CE course. CRM is an information industry term used to describe the methodologies that help manage customer relationships in an organized fashion. Many people refer to their address book as their CRM tool while many others utilize a software solution such as Microsoft Outlook as their integrated email and CRM tool. This course examines the principles of recording, organizing and follow up as the key elements that need to be covered with a good CRM tool.

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Google for REALTORS®

Google is by far one of the best search engines on the internet and they have invested heavily in tools that benefit realtors and their clients. This course is for the intermediate to advanced user as it not only covers Google as a search engine but how to use it with other technology to leverage all your technology tools.

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GPS, What the Heck Is It?

This is a basic two hour non-ce course that looks at how Global Positioning has changed the way in which we work, play and travel. Participants will learn the basics of how GPS works and the questions you should ask yourself before you purchase an installed unit in your automobile or a mobile unit. The course also examines how GPS and mapping can be integrated for caravans, buyer’s tours, etc.

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Guerilla Marketing

The “Official” definition for Guerilla marketing is: Unconventional marketing intended to get maximum results with minimal resources. This is a very interactive class that looks at the technology and non-technical nature of Guerilla Marketing as a means of obtaining better market penetration, market share and improving name recognition. This course is open to anyone interested in improving upon their current marketing plan.

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The House of the Future Is Here Today

This course is offered as a two hour non-ce course and a 3 hour CE course. The class is designed and oriented towards emerging technologies that make homes smarter and more efficient. This technology then can be applied to renovations or older homes as well and it can present a problem when a Realtor® is unfamiliar with the technology that is in the home and how it relates to cost, efficiencies, connectivity and entertainment. This course is designed to illustrate this new technology and learn how to market it appropriately.

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Layout and Design

We all love to read magazines, or better yet, look at the beautiful pictures and advertisements. Layout and Design principles are for the most part universal. This is an introductory course in Microsoft Publisher. Publisher is an application that most of us have on our computer at home that allows us to create flyers, postcards and brochures. This course not only covers layout and design but the essentials in creating a flyer for personal and property marketing.

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The Many Tools for Farming

This is an introductory to intermediate course. Farming is an integral part of any business as it is the basis for marketing and promotion- either personal, service or product related. In the real estate industry many people think that farming is just for newly licensed agents looking to build their sphere. The truth is farming is an integral part of the cycle of real estate business as it ensures consistency in a name, brand or image.

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Microsoft Office 2007, Is It Time to Upgrade?

This is an intermediate course that explores the difference between Office 2003 and the various versions of Office 2003 and Office 2007 and the versions it has to offer. The course is geared towards discovering when the “tipping point” for upgrading is. This course is a must for anyone interested in upgrading or thinking of buying a new pc or laptop. The course is primarily moderator lead with a Q&A period and visual examples of the difference between the two office versions offered as resource material.

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Microsoft Vista- Is It Time to Upgrade?

This is an intermediate course that is designed to provide the participants with all the information they need in order to make a well-informed decision regarding whether it is time to upgrade to Microsoft’s new operating system. This course also allows plenty of time for Questions and Answers and sometimes guides the course in new directions. This is a must take course as Vista is currently being heavily advertised by both computer manufacturers as well as Microsoft.

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The New E-Mail Etiquette

Email has become the universal communication tool, ranking right up there with the cell phone, text and instant messaging. Email is also one of the most vulnerable tools of this set as it does not convey tone or full intent and is can be misunderstood by the recipient. Just as the use of jargons change in our language the same holds true in email communication. This course examines the general rules of using Email as well as when Email should not be used. This is a very interactive class that allows participants to critique other participant’s Emails.

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Open House Technologies

This course is offered as a two hour non-ce course and a 3 hour CE course. This course examines the theory of “why listing agents hold open houses” and then examines how technology can ensure that you have a successful open house each time that impresses your clients as well as the public. The class also focuses on what you can do with your technology tools if you happen to have a dud and nobody shows up at your open house.

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The Perfect Home Office

This is a great course for the intermediate to advanced user. Beginners may be interested in learning more about this subject in a consultation. This course examines the technology that you will need to be proficient in setting up your home office. Additionally, participants examine the technology they may already own and can leverage with what they need to outfit a home office. In this course, topics such as internet connectivity, hardware, software, peripherals and ergonomics are discussed.

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Really, Really, Smart Phones

This course is designed around one of the basic principles of technology that all people use in business today. The cell phone has evolved into one of the “must haves” business tools of today. This class goes beyond the basic cell phone to “smart phones” and how they are becoming much more than just a cell phone in the real estate industry. This class is for everyone as we look at choosing the right device, provider and services and then look at the web enabled phone websites that support the realty industry.

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Search Engines - Entertainer or Educator?

This is an introductory to intermediate course that looks at the difference between different search engine types as they relate to the subjects are questions that might be posed. This is a very interactive class as we look at real estate related material from mortgage rates to legal aspects for answers to questions that may not be so common.

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Winning Strategies for Promoting Your Website

“Build it and they will come” does not apply to Realtor® websites. This two hour course looks at many successful website as they were named in Realtor Magazine to look for common threads between the sites. Learn just what kind of investment it takes to see a return on your investment in this arena.

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The “Wow” Factor - Dynamic Presentations

This is an intermediate to advanced course that focuses on two types of technology. The first is Microsoft PowerPoint and the other is web-based presentations. This class is an exercise in exploring, identifying and putting the building blocks together for this advanced type of presentation. This is a moderator lead course with some “hands on” experience.

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Questions?

Please contact Thad Armour, Director of eLearning, at 404.250.0051, x.149.

 
 
 

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