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Technology Initiative &
eLearning Center
Personal and Property Marketing with Technology
 Just a few
years ago, the primary means of promoting you or your properties
and services was to place an advertisement in a local paper.
Statistics show that print advertising is declining and online
advertising is exploding. The problem is that many people don’t
understand how online advertising works and the technology to
make it work. This is an area where many individuals make
mistakes and then pay dearly for it. CE and Non-CE courses are
offered as part of this theme and the courses are designed to
enlighten you regarding your choices as well as show you how to
master the art of the task.
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... Course Descriptions
Guerilla Marketing
The “Official” definition for Guerilla marketing is:
Unconventional marketing intended to get maximum results
with minimal resources. This is a very interactive class
that looks at the technology and non-technical nature of
Guerilla Marketing as a means of obtaining better market
penetration, market share and improving name
recognition. This course is open to anyone interested in
improving upon their current marketing plan.
Layout and Design
We all love
to read magazines, or better yet, look at the beautiful
pictures and advertisements. Layout and Design principles
are for the most part universal. This is an introductory
course in Microsoft Publisher. Publisher is an application
that most of us have on our computer at home that allows
us to create flyers, postcards and brochures. This course
not only covers layout and design but the essentials in
creating a flyer for personal and property marketing.
Welcome to the Wireless World
This is a basic to intermediate level course that briefly
examines the history of wireless development. The class is
Moderator lead and very interactive in that participants
are encouraged to bring their knowledge of what they know
as wireless to the class in a forum style for discussion.
Upon completion of this course, participants will
understand the different types of wireless connectivity as
well as devices that are used in the wireless world. Many
of these devices are demonstrated during the class.
Winning Strategies for Promoting Your Website
“Build it
and they will come” does not apply to Realtor® websites.
This two hour course looks at many successful website as
they were named in Realtor Magazine to look for common
threads between the sites. Learn just what kind of
investment it takes to see a return on your investment in
this arena.
The “Wow” Factor - Dynamic Presentations
This is an intermediate to advanced course that focuses on
two types of technology. The first is Microsoft PowerPoint
and the other is web-based presentations. This class is an
exercise in exploring, identifying and putting the
building blocks together for this advanced type of
presentation. This is a moderator lead course with some
“hands on” experience.
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